Week 4 Tutorial Exercises

Temporal and Spatial Montage – Retail Client Brief

Jessica Cupitt (n7542399)

This week the task was to create a twenty second ad according to a client brief, essentially. We were given a logo and colour scheme to work with.

I suppose my end result was influenced by watching sale ads for supermarkets and things. There's often spiky bubbles spinning around or text seemingly slamming into the screen while someone with a suspiciously upbeat voice shouts about prices and just how low they are.

I masked some images of possible products and tried to make them look 'mad' when displaying the prices. I expect it would be even more mad with some kind of soundtrack, perhaps something with a tuba or an accordion. I also kept to the purple, red and white colour scheme.

I was not particularly sure how to aim this at a wide demographic. Most people under a certain age are unlikely to be interested in crazy prices on blenders and toasters. (Including myself. We could do with crazy prices on kettles though, ours is leaking.)

Alphabetical Attributions:

alberth2:

http://www.flickr.com/photos/alberth2/3043057545/sizes/l/in/photostream/

healthserviceglasses:

http://www.flickr.com/photos/healthserviceglasses/3256234213/sizes/z/in/photostream/

Niels van Eck:

http://www.flickr.com/photos/nielsvaneck/275378733/sizes/l/in/photostream/